About us
Making “Elite” a standard of excellence
Formed in 2020 and officially registered in Zimbabwe in 2025, we supply quality poultry genetics, hatchery services, training and farmer support.
Overview
What “Elite” means to us
The name “Elite” stands for uniqueness, distinction, scarcity and exceptional quality. It reflects our culture and our aim to be outstanding in quality, delivery, determination, professionalism and technical skill.
We serve every customer with the same respect, professionalism, commitment and dedication — whatever their physical, social, economic or political background.
We promote the weak, support the strong, and make a difference in all.
This philosophy inspired our passion for poultry genetics — and shaped our motto:
We don't sell chicken, we sell genetics.
Our vision
To become a leading and trusted poultry genetics, hatchery, training and farmer-support organisation in Zimbabwe and beyond — recognised for exceptional genetics, quality, innovation, professionalism, farmer empowerment and sustainable impact.
Our mission
To give farmers, poultry entrepreneurs, breeders and communities access to quality poultry genetics, commercial hatchery services, poultry products, technical knowledge, training and market support.
We are building an ecosystem where farmers are not only supplied with quality products, but also equipped with the knowledge, skills, networks and opportunities to succeed.
Our core philosophy
Genetics. Knowledge. Opportunity. Impact.
Quality genetics alone are not enough to guarantee poultry-farming success. A farmer needs:
- 1Quality genetics
- 2Good breeding standards
- 3Proper egg handling
- 4Quality incubation
- 5Good farm management
- 6Market access
That is why we invest not only in quality breeding stock and premium hatchery equipment, but also in empowering our clients with knowledge — so they understand the entire process and get the best possible results.
Our motto
We don't sell chicken, we sell genetics.
Our motto stands for the science, quality and long-term value behind poultry production. The quality of tomorrow's flock begins with the genetics we invest in today.
To us, a chick represents:
- Genetic potential
- Farmer investment
- Business opportunity
- Food production
- Income generation
- Rural development
- The possibility of a sustainable livelihood
Investing in genetics
Quality genetics are worth investing in
Our approach is not driven by the cheapest option available. We invest in quality breeding stock and genetics that provide desirable characteristics and long-term value.
Farmers invest their hard-earned resources in poultry production. Our responsibility is to make sure the products and genetics we provide justify the trust placed in us.
For us, it is not about how much we put in. It is about what we deliver.
Our customer-centric approach
Every customer counts.
The size of a customer's order does not determine their importance. Every customer gets the same standard of respect, professionalism, honesty and commitment — whether they are:
- A rural farmer
- A first-time poultry farmer
- A small household producer
- An emerging entrepreneur
- A commercial farmer
- A breeder
- A poultry enthusiast
- A reseller
Our competitive advantage
More than a hatchery
What sets us apart is the combination of:
- Quality genetics
- Premium hatchery technology
- Farmer education
- Practical consulting
- Customer equality
- Empowerment programmes
- Market networking
- Youth development
We are building a poultry ecosystem.
Our promise
Behind every poultry project is a person with a dream
Our role is to help turn that dream into something productive. We commit ourselves to:
- Quality genetics
- Professional service
- Knowledge sharing
- Farmer empowerment
- Youth development
- Innovation
- Market connectivity
- Sustainable growth
If our customer grows, we grow.
If our farmers succeed, we succeed.
If we can make a difference, then we have done more than business.
Talk to us on WhatsApp
Chicks, hatching, training or the Empowerment Programme — message us and our team will help.
Admin
+263 71 585 3478Operations
+263 77 715 3252